The Round is derived from the well-known JUMP UP brand which provides entertainment services. The Round is a bowling and arcade section affiliated with JUMP UP. We’re inspired by the design of the letter M in JUMP UP (which we designed) and applied it to the letter O in The Round.

We kept the design bold, dynamic and highlighted the vitality and fun through colors and movement of the logo design.

We started from the scratch, we came up with the naming, to the full branding such as visual elements, typeface and finalized colors. Then we focused on the execution of the internal signages.